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“The week that was” - Blog

Ace arranges strategic tie-up between Radico and Big Bazaar

CFO Services

Radico Fashions (P) Ltd. (Radico) is into natural cosmetics like henna based natural hair color creams, 100% natural hair color powders, etc., which are being exported to many countries, over many years.


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Mr.Sanjeev Bhatt of Radico and Mr.Manish Gupta and Mr.Pranay Sethi of Big Bazaar at the signing ceremony.


Ace facilitated a tie-up between Radico and Indian retail giant, “Big Bazaar”, by which, Radico’s unique products will be sold through Big Bazaar’s retail outlets.




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Radico products being launched at Big Bazaar’s Ambience Mall outlet

The scope was not restricted to just a tie-up.  Ace designed and implemented the entire process of launching and running the operation for nearly an year, before handing over the operation to Radico, including recruiting sales girls, organizing their uniforms, training and motivation, monitoring of performance, etc.

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